Verified Live Rate★★★★★(5-Star Hotel)Zero Added Fees

The Soho Hotel, Firmdale Hotels

Name: The Soho Hotel, Firmdale Hotels
Address: The Soho Hotel, Firmdale Hotels, London, London, GB
Price range: From AED 2242
Rating: 9.6

The Soho Hotel, Firmdale Hotels, London

•London Centre, London

Exceptional

16 reviews

9.6

The Soho Hotel, Firmdale Hotels featured photo

Official Property Photo

The Soho Hotel, Firmdale Hotels – London

Live Partner Rate

No Gateera booking fee

Cancellation Terms

Shown with the rate at checkout

Free Wi-Fi

Listed by the property

Partner Checkout

Confirmation issued by partner

About The Soho Hotel, Firmdale Hotels

Verified property profile, architecture overview, and stay experience in London.

Situated 5 minutes’ walk from Oxford Street, The Soho Hotel features a fully equipped gym with an on-site personal trainer available. Piccadilly Circus and Leicester Square are within a 10-minute walk of the hotel, as well as many tube stations.

Each air-conditioned room at The Soho includes a flat-screen TV, fully stocked minibar. An en suite bathroom is also provided. Guests can also make use of a beauty treatment room, which offers full body massage, facials and manicures.

A selection of London's best restaurants and bars, cafés, theatres and nightlife are within walking distance of the hotel, as well as the historic area of Soho Square which features a park and garden.

Comprehensive Amenities & Facilities

Categorized breakdown of verified on-site services, leisure, and suite comforts.

24+ Amenities

Property facilities

English
French
German
Hungarian
Italian
Portuguese
Russian
Spanish
Wheelchair accessible
Free Wi-Fi in all rooms!
Internet
Internet services

All Property Amenities

EnglishFrenchGermanHungarianItalianPortugueseRussianSpanishWheelchair accessibleFree Wi-Fi in all rooms!InternetInternet servicesWi-Fi in public areasFitness centerGame roomGym/fitnessMassageAlternative meal arrangementBarRestaurantsRoom serviceSnack barAir conditioning in public areaConcierge

Live Inventory1 room categories verified

Available Accommodations & Detailed Room Information

Comparing live rates for 2026-10-29 to 2026-10-31 (2 nights, 2 adults).

Most Popular Choice100% Non-SmokingFloors 12–18 (Guaranteed High Floor)

Best Available Room

Starting from

AED 2,242/ night

1 Photo

Total Space (484 sq ft)

Max GuestsPer the selected occupancy

Bed ConfigurationAs allocated by the property

Panoramic London Skyline & Landmark View

This beautifully appointed accommodation offers an exceptional standard of comfort and quiet sophistication. Fitted with bespoke contemporary furnishings, floor-to-ceiling windows with acoustic double glazing and blackout draping, an oversized ergonomic workstation, and generous lounge seating, this room provides the ultimate sanctuary after exploring London.

Bathroom & Spa Features

Deep marble soaking bathtub with city/sea views
Separate glass-enclosed tropical rain shower
Dual marble vanity basins with lighted makeup mirror
Plush terrycloth bathrobes and designer slippers
Exclusive botanical bath amenities & Dyson hairdryer

Technology & Media

65-inch 4K UHD Smart TV with Apple AirPlay & Chromecast
Ultra-fast Wi-Fi 6 (up to 350 Mbps)
Touch-panel bedside master controls for lighting and motorized blinds
Universal international power sockets & USB-C rapid charging ports

Refreshments & In-Room Comfort

Nespresso espresso machine with complimentary daily capsules

Artisan organic tea collection with temperature-controlled kettle

Laptop-compatible electronic digital safe

Whisper-quiet dual-zone climate control

Full-size iron and ironing board

Stocked refrigerated private minibar with crystal glassware

Ensuite bathroom

Choose Rate Plan for Best Available Room

Best Rate Guarantee

Standard Saver RateNon-Refundable

Best flexible rate for room-only bookings with direct Agoda confirmation.

Non-refundable discounted rate• Pay at hotel option available

AED 2,063/ night

AED 4,126 total (2 nights)

View Availability

Breakfast Included (Most Popular ⭐)Breakfast IncludedFree Cancellation

Includes full daily international buffet breakfast for all registered guests.

Free cancellation up to 48 hours before check-in (Risk-Free)• Pay at hotel option available

AED 2,242/ night

AED 4,484 total (2 nights)

View Availability

Executive VIP Club PackageBreakfast IncludedFree Cancellation

Includes buffet breakfast, afternoon tea, evening cocktail lounge, and priority check-in.

Free cancellation up to 24 hours before check-in

AED 2,870/ night

AED 5,740 total (2 nights)

View Availability

Guest Experience & Verified Ratings

Aggregated sentiment from 16 confirmed guest stays.

Cleanliness10.0 / 10

Facilities9.6 / 10

Location9.9 / 10

Service10.0 / 10

Value for money9.4 / 10

Recent guest reviews

Published by Booking.com — shown unedited

AntonSolo traveler

10.0 / 10

“Stay there not the first time, believe it is one of the best hotels in London. Will return back again!”

Liked: The location, design of the rooms and the hotel, personnel, comfort, food - all is perfect

Disliked: Nothing

Reviewed October 07, 2026 • via Booking.com

EmmaCouple

10.0 / 10

“Exceptional”

Liked: Room beautiful. Staff amazing. Loved the whole Hotel and loved the location. Can just walk out the door to many restaurants and shopping. Close to everything. Will stay again when in London.

Disliked: Nothing, everything perfect.

Reviewed October 02, 2026 • via Booking.com

KatieGroup

10.0 / 10

“Happiness in a bowl”

Liked: I hadn’t been back to this hotel—or London—since the early 2000s, but after such an unforgettable stay the first time around, I thought, “Why not come back 20 years later?” And I’m so glad I did! The hotel is still absolutely beautiful and just as amazing as I remembered. Somehow, it managed to make me fall in love with it all over again! I’ve had another wonderful stay, made some fantastic memories, and honestly, I’m already planning my next visit. Thank you for making my trip so special. Until next time… I hope it won’t take another 20 years!

Reviewed October 01, 2026 • via Booking.com

marianoSolo traveler

10.0 / 10

“A few times here already and find it always great”

Liked: Great position, great interiors!

Disliked: Not their fault but way to enter the hotel was too dirty

Reviewed September 27, 2026 • via Booking.com

AuribelloisCouple

10.0 / 10

“Perfect SOHO stay.”

Liked: Thanks for a beautiful room upgrade. We loved it. Breakfast hours are perfect. Gym is first class. Location could not be better for SOHO.

Reviewed September 22, 2026 • via Booking.com

AnthonyCouple

10.0 / 10

“Perfect stay in the heart of Soho”

Liked: Very central to theatres bars and restaurants. Staff all extremely friendly. The bed is extremely comfortable and loves the hotel decor. Breakfast was fantastic

Disliked: Nothing

Reviewed September 21, 2026 • via Booking.com

JEANNETTECouple

9.0 / 10

“We love the Firmdale group of hotels and would highly recommend them to anyone travelling to London”

Liked: Lovely decor, amazing bathroom with lovely amenities, good shower pressure, comfy bed. Staff lovely

Disliked: Nothing

Reviewed September 11, 2026 • via Booking.com

DinaGroup

10.0 / 10

“great”

Liked: the whole staff was extraordinary friendly and kind:)

Reviewed September 06, 2026 • via Booking.com

Property Policies & Essential Guidelines

Standard check-in hours, cancellation windows, and payment guidelines.

Check-In / Check-Out

From 03:00 PM / Until 12:00 PM

Cancellation Terms

Cancellation terms are shown with the selected rate at checkout.

Children & Extra Beds

Children 0-2 year(s): Stay for free if using existing bedding.

Accepted Payment Methods

Payment is handled securely by the booking partner.

Guest policies from the property

Children 0-2 year(s): Stay for free if using existing bedding.

All children are welcome.
Extra beds are dependent on the room you choose. Please check the individual room capacity for more details.

When booking more than 5 rooms, different policies and additional supplements may apply.
Please note, extra beds and cots can only be accommodated in the following room types: Deluxe Double Room, Luxury Junior Suite and Deluxe Junior Suite.Please inform in advance of your expected arrival time. You can use the Special Requests box when booking, or contact the property directly with the contact details provided in your confirmation. Guests are required to show a photo identification and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

Good to know

Check-in/Check-out

Check-in from: 03:00 PM
Check-out until: 12:00 PM

Explore London

FromAED 2,242/ night

Live partner rate · no Gateera fee

View Availability